"The PGA moving into the future."

An Interview with Earnie Ellison
When you look at page 10 of the 1998 PGA Media Directory, you see the
smiling face of Earnie Ellison beaming back at you. This African American is working daily
to improve the opportunities available for the minority community in the arena of golf.
Mr. Ellison serves as one of the Staff Directors for the PGA as the Finance Director,
Tournament Division and his responsibilities include the Minority Inclusion Programs for
the PGA. This dynamic African American is a leader and visionary who understands that the
future of golf will become more diverse as the population shifts. The PGA seems to be
cognizant of the changing dynamics of the market place as the aura of "Tiger
Woods" has helped to create a more diverse audience for golf. During my interview of
Mr. Ellison his professionalism, and commitment to diversity were very evident, here is
the interview.
Afrogolf.com:
How long have you been with the PGA and whats your background?
Mr. Earnie Ellison: I have been here since February of 1997, prior to that
my brother and I owned a software firm. My background also includes time with Unisys and
IBM.
Afrogolf.com:
What is the PGA doing in the area of outreach to African Americans, women and other
minorities?
Mr. Earnie Ellison: Well, in the business area we are always looking for
vendors and suppliers. To support our tournament programs, and for anyone looking to sell
products to the golf industry, we conduct two major trade shows each year.
Afrogolf.com:
What types of business opportunities are available?
Mr. Earnie Ellison: All sorts, such as Event Support Services, we are in
the entertainment industry so hospitality services are a big part of what we do. Of course
we also sell loads of merchandise and we need qualified suppliers to provide that
merchandise. In addition, we are looking to get minority owned business to purchase
hospitality at a PGA of America Championship and the Ryder Cup matches. They can use this
opportunity to market their business while providing high class entertainment for
their business clients.
Afrogolf.com:
What are the criteria and how does one become a qualified supplier?
Mr. Earnie Ellison: We work closely with the National Minority Supplier
Development Council and we actually are working on events up to two years prior to that
event. We work closely with the local business community and development councils by
participating in workshops. As a matter of fact we will be in Miami, Florida next. We must
ensure that the people we are doing business with are capable of delivering, so we really
help the business understand our requirements.
Afrogolf.com:
Do you provide workshops/seminars?
Mr. Earnie Ellison: We do provide workshops and we are available to work
with local groups to help business understand the process. As a matter of fact we also
have a 2nd Tier program in place which helps minority vendors and suppliers get
involved by working with a majority company. With the understanding that that minority
company can grow and develop to actually compete with the majority company in the future,
its a stepping stone to success.
Afrogolf.com:
How does the feel about the PGA job its done in reaching out to the ethnic communities?
Mr. Earnie Ellison: We believe that we have done a good a job, and know we
can always do better. We constantly evaluated all of our programs and are aggressively
looking for ways to grow our business and the game of golf.
Afrogolf.com:
What about employment opportunities for minorities and women?
Mr. Earnie Ellison: We actually have a Professional Training and
Development department that is looking to expand its outreach to women and minorities. The
PGA has a Minority Scholarship Program which provides scholarships and as just important
exposure to careers in the golf industry. The program works very closely with Ferris
State, Mississippi State, New Mexico State and Penn State on a PGA endorsed Professional
Golf Management (PGM) curriculum.
Afrogolf.com:
What about the kids, whats on the PGAs agenda?
Mr. Earnie Ellison: We have a three-year partnership that actually started
in this year with the National Minority College Golf Championship. We look to expand and
grow that relationship. We actually have number of youth programs which include Renee
Powells Youth Golf Program of Cleveland, Kids on Course in association with 41
Police Athletic Leagues, the new Louisville-Jefferson County Youth Program which is an
urban based recreation program and the NCAA National Youth Sports Program at 50
universities for minority kids.
Afrogolf.com:
Well the PGA seems to be looking to new marketing & the future.
Mr. Earnie Ellison: We at the PGA want to maintain a leadership role in
the growth and development of golf and we understand that inclusion is good business.
How to Contact Mr. Ellison:
PGA of America
100 Avenue of the Champions,
Box 109601
Palm Beach, FL 33410-9601
(561) 624-8400
Reginald Grant - Afrogolf.com |